The Armenian TV Market Numbers: Public Is Rated Number Four

Gayane Asryan


The leaders of the TV market is Armenia and Shant TV channels, while as a watchdog, The First Channel.

At the request of Public Television, Atmosphere Armenia has summed up the February-March TV ratings. Armenia and Shant TV companies account for 19.74% and 16.21% of the whole market. The third place in the market is divided into ATV (7.13%), the fourth place goes to First Channel (6.94%).

The next three which follow Public is Kentron, H2 and Yerkir Media. 

According to the survey, the leader is the Public, the second is Center, the third is H2. Armenia and Shant TVs with the biggest market are in the 6th and 4th places respectively.

The most popular product of Public Television are the soap operas, then the fiction films, and the third is the media. Among the list of watched programs are also cultural and social-political programs. While classical music, educational programs and documentary films have few viewers.

According to the results of February-March, the most widely viewed programs were “The News,” “News 60 Minutes,” the TV series “Chaos,” “Let’s Make It Together” and “Index.” It is noteworthy that there are some culinary and economic programs among the most watched programs.

Mainly the programs with the most viewers are those which are participatory, that is, the guests or heroes of the program are from different fields and are ordinary people not in leading roles, who do work, help people, ask for help or are simply interesting in their everyday lives (“Wait For Me,” “Musical Mailbox,” “Morning Light,” “Let’s Understand,” “The Hero Of Our Times,” “Regardless of Age,” etc.). 

According to the survey, the demand for the interview format genre is not high. 

The First Channel is mostly viewed by women, with the largest age group being 60 years old, 21% of viewers, 19% of viewers aged 4-17.

One of the indicators of the research is that Armenian-language products have an inexhaustible consumption because Russian-language TV companies here are not competing, but work for a small audience.

Gayane Asryan

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