In recent days, Armenia and the Armenian issue have become rather substantial topics in the news, which is due to not only the Kardashians’ and Kanye West’s visit to Armenia and the Pope’s statement, but also the increasing number of international media reports. 

During their visit to Armenia, the Kardashians’ social media campaign led to a sharp increase in the number of posts on Armenia in Twitter, for example. As a result of the ensuing remarks by the Pope, the number of posts on the Armenian Genocide increased. 

The next day, as a result of Kanye West’s concert and the events of the previous days, unprecedented interest toward Armenia arose. 

The situation in Russian-language Twitter is different. There is a general interest toward Armenia, while in the case of the genocide, there are two sharp peaks: on the day of the Pope’s statement and the day that the European Parliament adopted the genocide resolution.

Increasing is not only the number of posts on Armenia, but also interest toward the country.

According to Google Trends, the word “Armenia” has never been searched in Google in the entire history of the search engine as much as it is now. It’s apparent from the graph that there was a qualitative leap at the start of April. 

More interesting to see is people’s desire to know where Armenia is (by searching “Where is Armenia”).

Interest toward the genocide likewise is unprecedented — especially the number of Russian queries. 

It remains for us to be able to maintain this active involvement to some extent in the future, and Armenian news outlets to create such content that it will be consumed outside of Armenia. 

Samvel Martirosyan

The views expressed in the column are those of the author's and do not necessarily reflect the views of Media.am.