A new online TV platform, which consumers must pay to watch, has entered the Armenian media industry. <\/p>\n
Arev TV<\/a> (AR<\/strong>menian E<\/strong>xclusive V<\/strong>ideos) is owned by the company Old School, which is founded and managed by producers Armen Grigoryan and Ruben Tumanyan.<\/p>\n The producers are confident that that this new TV is created for those who are not satisfied with television today.<\/p>\n And since the demands for modern television are great, it can be assumed that the project\u2019s founders will be making an almost revolutionary offer.<\/p>\n Tumanyan identifies their target audience as Armenians living in the US and Russia, who can watch unique content any time of the day and not be connected to the broadcaster. <\/p>\n \u201cInevitably, the world today is moving toward consumption of paid TV productions; this moment is becoming ripe also in Armenia. Though we\u2019re not pinning great hopes on local consumers, we have hopes for the future,\u201d he says.<\/p>\n The channel is advertised as \u201ca media outlet for the world\u2019s Armenians.\u201d<\/p>\n The platform offers to the public artists who provide aggressive promotion for Arev TV. Writer Vahram Sahakyan, singer Aramo, and actor Hrant Tokhatyan target their potential audience as \u201ctasteful, thinking, and progressive people.\u201d<\/p>\n The slogan \u201cYou don\u2019t watch Arev TV? Why, aren\u2019t you Armenian?\u201d is quite risky for a media outlet offering paid content. The issue is not just that people in Armenia are not yet ready to pay for media content, but that it\u2019s unknown what exactly is content directed solely to an \u201cArmenian\u201d audience.<\/p>\n \u201cWe want to attract attention aggressively. If we become afraid of the consequences of aggression, we won\u2019t do anything. There are always those who like novelty and those who don\u2019t,\u201d Tumanyan explains.<\/p>\n Arev TV will offer \u201cArmenian\u201d audiences programs of its own production, mainly humorous, which will contain uncensored remarks. These are identified by the 18+ label.<\/p>\n \u201cThe online format provides more freedom than traditional television, which has to adhere to ethics. In our programs you\u2019ll see that which exists in real life and as it is. We\u2019re simply conscientiously warning [viewers] about the non-normative lexicon,\u201d he says.<\/p>\n Currently being broadcast are Aramo\u2019s Asoghin lsogh a petq <\/em>(Speakers Need Listeners), Armen Tadevosyan\u2019s Charbakh-Glendale Transit <\/em>(18+), Vahram Sahakyan\u2019s VaHram.Online<\/em> (18+), Hrant Tokhatyan\u2019s daughter Lilit Tokhatyan\u2019s Handipum mankutyan het<\/em> (Encounter with Childhood), and a number of their own productions. <\/p>\n The platform is open also for other producers.<\/p>\n \u201cWe have a large amount of our own productions; let\u2019s see what kind of engagement we get. That such projects require six months to two years to be established is accepted,\u201d says the project\u2019s co-creator. <\/p>\n The platform operates on a pay-per-view and not a subscription-based model. The price of the programs vary: from one to three dollars. After a viewer pays once for a show, that episode belongs to him. Downloading, sharing, or uploading the content to YouTube is not possible.<\/p>\n Gayane Asryan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" A new online TV platform, which consumers must pay to watch, has entered the Armenian media industry. Arev TV (ARmenian Exclusive Videos) is owned by the company Old School, which is founded and managed by producers Armen Grigoryan and Ruben Tumanyan. The producers are confident that that this new TV is created for those who Read the full article…<\/a><\/p>\n","protected":false},"author":3,"featured_media":8641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-gayane-asryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/8647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=8647"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/8647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/8641"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=8647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=8647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=8647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}