Ucom and Armenia TV<\/strong><\/p>\n<\/blockquote>\n The first was Armenia TV, which is part of the PanArmenian Media Group. In 2015, Armenia TV created six new TV channels for Ucom subscribers. One of these is Armenia Premium, which is a version of Armenia TV without commercials.<\/p>\n Since October 2016, the TV station has been broadcasting four new productions. These, as well as the movies Armenia Premium produces, are available only to Ucom customers.<\/p>\n PanArmenian Media Group General Director Armen Arzumanyan, in conversation with Tert.am<\/a> describing the new media trends, said:<\/p>\n \u201cTraditional television is actually yielding its positions day by day. TV viewers of the new era dictate [companies] to change, to rapidly meet modern demands or suffer an irreversible defeat to the internet and disappear. Created is a situation whereby telecommunications companies and TV companies are simply doomed to cooperate.\u201d<\/p>\n Shant TV and Rostelecom<\/strong><\/p>\n<\/blockquote>\n In December 2016, Shant TV and Rostelecom launched the Shant Premium television channel. Founded by Shant TV, the channel is spread in Armenia through Rostelecom, and outside Armenia, through Rostelecom Russia, Beeline, and France\u2019s Free Network. Customers of these companies are able to watch Shant Premium free of charge. Negotiations with other telecommunications providers are underway.<\/p>\n Shant Premium Director Vladimir Sahakyan says that along with new technologies, television must be available to viewers on all platforms.<\/p>\n \u201cThat we should follow global trends and be ready for change is indisputable for us. This is what accounts for the diversity of Shant\u2019s offerings. We must always remain an active player.\u201d<\/p>\n Sahakyan believes that TV\u2019s future is subscription, but it\u2019s too soon to underestimate the importance of traditional advertising.<\/p>\n Aurora and the rest<\/strong><\/p>\n<\/blockquote>\n Radio Aurora likewise has taken this road to development and has already \u201cgone visual.\u201d Aurora has had online TV for a long time already, and soon the website Aurora News will be created. The television content is broadcast by Beeline\u2019s BeeTV, Rostelecom\u2019s CTV, and Vivacell-MTS\u2019s SmarTVision.<\/p>\n \u201cWhen they say radio will die, to a certain extent that\u2019s true. The radio they are picturing will die. It makes no sense to view radio as a Google Play competitor. But radio as a concept won\u2019t die; the content that existed will die. Radio must undergo changes,\u201d says Aurora Director Mikhail Janpoladyan.<\/p>\n He says that collaboration with telecommunications providers gives unlimited opportunities \u2014 including TV viewers becoming radio viewers.<\/p>\n Janpoladyan says that radio visualization and broadcasting through telecommunications providers wasn\u2019t understood in Armenia; there were attempts to ban Aurora\u2019s broadcasts. \u201cMany didn\u2019t understand how radio can become television. And they tried to shut us down. I said, on what grounds? We explained that we\u2019re publishing our content as per our license. Yes, we\u2019ve gone so far ahead that the laws don\u2019t fit,\u201d he says.<\/p>\n Without advertising, but with subscription<\/strong><\/p>\n<\/blockquote>\n The Premium channels, as already stated, are without ads and have exclusive products.<\/p>\n And it\u2019s interesting that the telecommunications provider and the production company don\u2019t pay each other. The producer provides content; the operator brings additional TV viewers to the producer. And if the collaboration is with a provider that provides a TV channel not through a package but for a separate fee, then the revenue is split between the telecommunications operator and TV company.<\/p>\n Gagik Aghbalyan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" The pace of technological development has changed consumers and their demands. People want diversity of formats and speed \u2014 in the same space. To satisfy consumers\u2019 expectations and perceptions, media outlets are collaborating with telecommunications providers. This collaboration is happening also in Armenia. Ucom and Armenia TV The first was Armenia TV, which is part Read the full article…<\/a><\/p>\n","protected":false},"author":3,"featured_media":8495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-gagik-aghbalyan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/8497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=8497"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/8497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/8495"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=8497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=8497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=8497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/farm5.staticflickr.com\/4307\/36217447005_d28584aa32_z.jpg\")
<\/p>\n\n
![\"\"](\"https:\/\/farm5.staticflickr.com\/4298\/35382091274_8282902edc_z.jpg\")
<\/p>\n\n
![\"\"](\"https:\/\/farm5.staticflickr.com\/4307\/35412786813_8ec3052ed5_z.jpg\")
<\/p>\n\n