{"id":7816,"date":"2017-03-24T02:37:40","date_gmt":"2017-03-24T02:37:40","guid":{"rendered":"https:\/\/media.am\/election-candidates-and-social-media\/"},"modified":"2017-03-24T02:37:40","modified_gmt":"2017-03-24T02:37:40","slug":"election-candidates-and-social-media","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2017\/03\/24\/7816\/","title":{"rendered":"Election Candidates and Social Media"},"content":{"rendered":"

Election campaign advertising is everywhere: on television, on social media, at bus stops, on building walls, even on drain pipes<\/a>. In an already politicized country, you won\u2019t find a platform today where campaigning is not being carried out. The political groups running in the election present their programs and messages through all possible means of media. Apart from the unpaid advertising provided by law, they also actively make use of opportunities for paid advertising.<\/p>\n

To fund the direct costs of campaigning (leasing space, printing, producing posters, securing airtime, and so on), political parties and blocs have funds, where donations are being made during this period.<\/p>\n

So that the process is transparent, the banks submit to the Central Electoral Commission (CEC) a breakdown of the funds\u2019 deposits and withdrawals, which are subsequently summarized and published on the CEC website<\/a> (within three days).<\/p>\n

In the case of individual candidates, an account can be opened at any bank, but by law the candidates can\u2019t spend more than 500 times the minimum salary on the election campaign. Those who break the law \u2014  whether individual candidates or political parties and blocs \u2014 have to pay a fine.<\/p>\n

According to Armenia\u2019s Electoral Code, all the expenses of services rendered for the election campaign must be covered only by the funds created for this purpose.<\/p>\n

The law doesn\u2019t regulate online advertising. The money invested in social media is not reflected in the list of services rendered for the election campaign.<\/p>\n

Taking this into account, political groups and individual candidates are also actively using the opportunities afforded by the internet in this election campaign. <\/p>\n

Candidates have traditionally been active on Facebook and YouTube. New for the 2017 campaign is the use of Instagram and Google AdSense.<\/p>\n

The Armenian National Congress\u2013People\u2019s Party of Armenia alliance prepared to actively disseminate its promotional materials first of all by launching a new website<\/a>.<\/p>\n

\u201cYou can find our party\u2019s program, candidates, and other informational materials on Google, Facebook, Instagram, Mail.ru, YouTube \u2014 it can be said that all the resources are used,\u201d says candidate Areg Gevorgyan, no. 22 on the party\u2019s list.<\/p>\n

According to Gagik Tsarukyan\u2019s spokesperson, Iveta Tonoyan, during this election, the political groups must also have an online presence, whether they like it or not. The Prosperous Armenia Party website<\/a> is currently under maintenance \u2014 instead, the Tsarukyan alliance\u2019s newly created website, Tsarukyan.am<\/a>, is operational.<\/p>\n

\u201cThe information designed for the online audience is more dynamic and concise. For instance, to present the 15 points of our program, we\u2019ve chosen photo posters, which are more accessible and understandable for visual perception. On various online platforms, we disseminate the texts and videos of public speeches, choosing mainly the most felicitous passages,\u201d says Tonoyan.<\/p>\n

The Free Democrats<\/a> uses outdoor advertising, booklets, and posters. It also makes use of public TV and radio\u2019s unpaid airtime.<\/p>\n

\u201cWe also consider Facebook important: though the party\u2019s page has always been active, it\u2019s now working three times as much. Through social media we\u2019re able to reach different segments of society, since the people watching public television are not the active Facebook users,\u201d says the party\u2019s vice-president, Angela Khachatryan. <\/p>\n

The Armenian Communist Party doesn\u2019t have a website, but it has a Facebook page<\/a>.<\/p>\n

\u201cFor our party, television is the media with the largest and most influential audience, which we now also use to connect with voters. The second platform we emphasize is advertising posters, then radio. We also have a Facebook page, but, as far as I know, we don\u2019t have any other ads online,\u201d says the party\u2019s person responsible for campaign matters, Armen Manukyan. <\/p>\n

The parties comprising the ELQ alliance haven\u2019t created a campaign website. They were satisfied with a Facebook page. Moreover, there\u2019s no information about ELQ on the Civil Contract website<\/a>. The Bright Armenia website<\/a> actively informs visitors of the election campaign process, whereas the Republic party doesn\u2019t have a website.<\/p>\n

According to ELQ\u2019s legal affairs coordinator, the candidate nominated in the no. 2 precinct, Vahagn Hovakimyan, the bloc\u2019s advertising budget corresponds to the donations collected through its fund.<\/p>\n

\u201cIn addition, individual candidates through their own means are disseminating campaign materials in not only print, but also on television and especially online,\u201d says Hovakimyan.<\/p>\n

The Armenian Renaissance<\/a> party\u2019s spokesperson, Edgar Arakelyan, says they haven\u2019t decided in advance which media platforms they\u2019ll mostly be using. In his words, the party is not currently using paid airtime, since it\u2019s expensive; it prefers print materials and posters. <\/p>\n

\u201cI can\u2019t speak about individual candidates, but the party during this election also attaches importance to Facebook. Apart from YouTube, we\u2019re not represented on other online platforms, though we use our personal pages to disseminate different campaign materials,\u201d says the spokesperson. <\/p>\n

According to Bagrat Yesayan, nominated in the no. 4 precinct on the Armenian Revolutionary Federation list, his party disseminates campaign materials through television, radio, online news media, and print materials. <\/p>\n

Operating alongside the party\u2019s official website<\/a> is a special website<\/a> launched ahead of the election.<\/p>\n

In Bagrat Yesayan\u2019s opinion, to achieve success online, it\u2019s important that the information be brief, with a few lines or an image, since it has to quickly attract the viewer\u2019s attention: \u201cBecause we\u2019re politicized, in Armenia mainly Facebook is active, and Twitter to some extent. We don\u2019t engage in election campaigning on VKontakte or Odnoklassniki.\u201d<\/p>\n

The Ohanyan-Raffi-Oskanian alliance hasn\u2019t created a separate website. The alliance uses the Heritage Party\u2019s website <\/a>to distribute campaign materials during this period. The alliance\u2019s spokesperson at this time, Aregnaz Manukyan, finds it difficult to assess which platform is more effective, but he thinks that for the next campaign, they must work in all directions.<\/p>\n

\u201cThe alliance, in turn, and the individual candidates, in their turn, actively disseminate online speeches, election program provisions, and other materials. The main online resource for us is Facebook<\/a>,\u201d Manukyan adds.<\/p>\n

Also placing importance on using all online platforms is the Republican Party of Armenia<\/a> (HHK). The person responsible for campaign matters, HHK vice-president Armen Ashotyan says that in this election they took a lesson from Europe: they\u2019re actively represented not only in traditional media, but also through a number of new innovations \u2014 all of the internet\u2019s resources.<\/p>\n

\u201cOur party is the strongest on the internet today. Also leading is our brand website, LoveArmenia.am<\/a>, which has been operational since March 5 and has already managed to get 100 thousand visits. The number of views on our videos is passing the 1 million mark,\u201d says Ashotyan.<\/p>\n

According to Ashotyan, also doing well are the hashtag #LoveArmenia and the bonbons with the HHK slogan. \u201cThe election results will show the effectiveness of our innovations in the election campaign,\u201d he adds.<\/p>\n

Gayane Asryan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Election campaign advertising is everywhere: on television, on social media, at bus stops, on building walls, even on drain pipes. In an already politicized country, you won\u2019t find a platform today where campaigning is not being carried out. The political groups running in the election present their programs and messages through all possible means of Read the full article…<\/a><\/p>\n","protected":false},"author":3,"featured_media":7803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-gayane-asryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/7816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=7816"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/7816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/7803"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=7816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=7816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=7816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}