{"id":7722,"date":"2017-03-07T02:19:31","date_gmt":"2017-03-07T02:19:31","guid":{"rendered":"https:\/\/media.am\/use-of-facebook-ads-in-armenias-parliamentary-election-campaign\/"},"modified":"2017-03-07T02:19:31","modified_gmt":"2017-03-07T02:19:31","slug":"use-of-facebook-ads-in-armenias-parliamentary-election-campaign","status":"publish","type":"post","link":"https:\/\/media.am\/en\/critique\/2017\/03\/07\/7722\/","title":{"rendered":"Use of Facebook Ads in Armenia\u2019s Parliamentary Election Campaign"},"content":{"rendered":"

Campaigning for the upcoming parliamentary election has barely started, but political groups have already begun using social media. Of course, there are fake accounts, and evangelists tantamount to fake accounts. But today we\u2019ll talk about the use of Facebook advertising.<\/p>\n

Without a doubt, monitoring the entire volume of placed ads is impossible, but a conclusion on approaches can be made from the ads already placed. For instance, all of ELQ bloc\u2019s candidates are now opening individual public profile pages and advertising them through Facebook. Which is rather questionable since the pages are newly created, and it will be difficult to gather a large following by the elections.<\/p>\n

On the other hand, if a person wants to promote himself through a personal ad, then using the page becomes helpful since Facebook doesn\u2019t permit using personal accounts, only pages. Using the opportunities afforded by pages is, for example, Vahe Enfiajyan, who is in a more favorable situation than other candidates since he\u2019s using a page with a longer history and larger audience.<\/p>\n

\"\"Nikol Pashinyan of ELQ likewise has a large audience and uses his page not only for promotion, but also to make practical announcements.<\/p>\n

\"\"Also advertised through candidates\u2019 public pages are party news.<\/p>\n

\"\"In general, it can be noted that some political groups are abusing hashtags.<\/p>\n

\"\"One also comes across inexplicable instances, when pages having no direct link to political groups appear as the disseminating page. This is probably an attempt to create the impression that the people think like them too. Or the party placing the ad simply doesn\u2019t take an interest in the matter.<\/p>\n

\"\"The ad below also creates the impression that the people, and not the politician, is talking. [Account name is \u201cYerevan is talking\u201d; ad promotes Prosperous Armenia party leader Gagik Tsarukyan.]<\/p>\n

\"\"There are even more heinous incidents, whereby a certain \u201cLe Rudwolf” energy drink recommends a candidate in quite an unprecedented way.<\/p>\n

\"\"Those placing ads are often not careful; they don\u2019t evaluate how content is presented in Facebook. For example, in the Ohanyan-Raffi-Oskanian (ORO) bloc ad below, the leaders\u2019 faces are cut off.<\/p>\n

\"\"And in the example below, the Armenian Revolutionary Federation (ARF) candidate\u2019s statement is nearly impossible to read without a magnifying glass.<\/p>\n

\"\"Apart from obvious political ads, inexplicable sources come out on the scene. For example, some account shared an RFE\/RL Armenian service (Azatutyun) video as its ad. Of course there is political campaigning here, whereby an attempt is made to hide the real, original source.<\/p>\n

\"\"It may be assumed that an anonymous and humorous page called \u201cAmusing Elections\u201d [below] was created simply by some unknown activists. But when one sees the second video paid add, it becomes clear that everything is not so simple.<\/p>\n

\"\"<\/p>\n

One also comes across ridiculous instances, when political processes are used to disseminate games. An ad is place on an ad, accompanied by the words \u201cWRITTEN IN ARMENIAN USING THE ROMAN ALPHABET > DON\u2019T DO SUCH THINGS < THIS IS NOT A GAME.\u201d<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Samvel Martirosyan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Campaigning for the upcoming parliamentary election has barely started, but political groups have already begun using social media. Of course, there are fake accounts, and evangelists tantamount to fake accounts. But today we\u2019ll talk about the use of Facebook advertising. Without a doubt, monitoring the entire volume of placed ads is impossible, but a conclusion Read the full article…<\/a><\/p>\n","protected":false},"author":3,"featured_media":7717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-7722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-critique","author_posts-samvel-martirosyan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/7722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=7722"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/7722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/7717"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=7722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=7722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=7722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}