{"id":360,"date":"2011-03-21T10:33:06","date_gmt":"2011-03-21T10:33:06","guid":{"rendered":"https:\/\/media.am\/how-i-returned-to-being-one-of-the-tv-viewers\/"},"modified":"2011-03-21T10:33:06","modified_gmt":"2011-03-21T10:33:06","slug":"how-i-returned-to-being-one-of-the-tv-viewers","status":"publish","type":"post","link":"https:\/\/media.am\/en\/critique\/2011\/03\/21\/360\/","title":{"rendered":"How I Returned to Being One of the TV Viewers"},"content":{"rendered":"<div style=\"text-align: left;\">\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">Recently, an unexpected &#8216;reinterpretation&#8217; occurred with me. The main victim of the event became my ideas of television&#8217;s current and future status. It turned out that I rather conceitedly want to bury television before its time. It came into my head and it said: &#8220;I am you and you are me.&#8221; Well, sort of.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">Let me tell you what the issue is. Today it&#8217;s very fashionable to say &#8220;I don&#8217;t watch television.&#8221; With this statement, the speaker wants to immediately show several important facts to those around him. These are, that<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<ul style=\"list-style-type: square;\">\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">he is an intellectual<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">he is very far from the non-intellectualized and won&#8217;t even come close<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">he is up-to-date and even a geek (it&#8217;s not important that this word is one of those semi-understable terms)<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">he knows how to think independently and loves the job<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">he is unique<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">and so on<\/li>\n<li style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">and most important, he&#8217;s not like that: generally, he&#8217;s not like that, for all the good reasons.&nbsp;<\/li>\n<\/ul>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">I must admit, up until recently I too abused such an approach. Left and right, I was saying I&#8217;m no longer like that, that I don&#8217;t watch television. And I winked so everyone understood \u2014 after all this, I&#8217;m a real geek.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">And most important, I myself was convinced that I don&#8217;t watch television. Moreover, I began to look for proof that all of Armenian society had begun to migrate from the television screen to the computer monitor: using the internet as a source of information. I even found AGB Nielsen, a media research firm represented in Armenia, according to which for four years already, the number of TV viewers in Armenia has been declining. I made various parallels with the internet&#8217;s rapid development, and I found other quaint coincidences. As a result, I posted a few entries on my blog, wrote articles and so on.&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">But then I began to be more seriously attentive to myself. It turns out, in fact, that I do watch television and quite a lot at that. I don&#8217;t count that from time to time I watch films or football. And I won&#8217;t even talk about the fact that when you go to a cafe, hung up on the walls before you are screens and you&#8217;re forced to watch Fashion TV, football or a music video under which a completely different song is heard playing on the stereo system.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">But when, in order to more seriously observe my actions, I began to count how many TV channels uploading their broadcasts online are on my YouTube, it comprised quite a large percentage. And considering that personal channels on YouTube are updated more slowly and irregularly, it turned out that online I mainly watch traditional television. More so, I realized that commercials, which cause an unhealthy shudder when I watch them on TV, I watch with great joy online.&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">In truth, the content and the actors have remained the same, it&#8217;s the place and way of watching that&#8217;s changed, as well as the approach of the viewer, who is so taken with new technologies she doesn&#8217;t notice such things.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">And Al-Jazeera with its entire potential, correspondents, producers and professionalism is better than the Egyptian villager with his cell phone who is trying to make a revolutionary broadcast from Tahrir Square.<\/p>\n<p style=\"font: normal normal normal 14px\/normal 'Arian AMU'; text-align: right; margin: 0px;\"><strong>Samvel Martirosyan<\/strong>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: left;\">\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU;\">Recently, an unexpected &#8216;reinterpretation&#8217; occurred with me. The main victim of the event became my ideas of television&#8217;s current and future status. It turned out that I rather conceitedly want to bury television before its time. It came into my head and it said: &#8220;I am you and you are me.&#8221; Well, sort of.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arian AMU; min-height: 16.0px;\">&nbsp;<\/p>\n","protected":false},"author":3,"featured_media":361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-critique","author_posts-samvel-martirosyan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}