{"id":35932,"date":"2023-08-08T21:38:10","date_gmt":"2023-08-08T21:38:10","guid":{"rendered":"https:\/\/media.am\/?p=35932"},"modified":"2023-09-18T14:59:15","modified_gmt":"2023-09-18T14:59:15","slug":"the-tariffs-for-political-advertising-during-the-yerevan-elections-are-set","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2023\/08\/08\/35932\/","title":{"rendered":"The Tariffs For Political Advertising During The Yerevan Elections Are Set"},"content":{"rendered":"<p>The elections for the Yerevan Council of Elders will take place on September 17, with the pre-election campaign beginning on August 23.<span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span><\/p>\n<p>In compliance with the law, television and radio companies have released the <a href=\"http:\/\/tvradio.am\/wp-content\/uploads\/2023\/07\/%D5%B4%D5%A5%D5%AF-%D6%80%D5%B8%D5%BA%D5%A5-2023-1.pdf\" target=\"_blank\" rel=\"noopener\">per-minute tariffs<\/a> for paid airtime during the pre-election campaign.<\/p>\n<p>The Electoral Code defines the pricing mechanism as follows:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">For the public broadcaster, one minute of paid airtime should not exceed 50% of the average cost of commercial advertising in the six months preceding the election.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">As for the private broadcasters, the cost of one minute of paid airtime should not exceed the average cost of commercial advertising for the six months preceding the election.<\/li>\n<\/ul>\n<p>&#8220;Armenia TV&#8221; has set the highest price for political advertising. The television company offers paid airtime from 3:00 to 8:00 &nbsp;pm at 100,000 AMD per minute.<\/p>\n<p>&nbsp;Shant TV holds the second position. During the evening hours, from 6:00 pm to 11:59 pm, one minute of airtime costs 90,000 AMD. However, during the daytime, from 6:00 am to 5:59 pm, the cost of one minute is set at 45,000 AMD.<\/p>\n<p>Out of the six countywide broadcasting television stations and five Yerevan broadcasting stations, Public TV ranks third, having set the price at 48,000 drams per minute.<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-35798 size-full\" src=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175449.png\" alt=\"\" width=\"1189\" height=\"669\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175449.png 1189w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175449-300x169.png 300w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175449-1024x576.png 1024w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175449-768x432.png 768w\" sizes=\"(max-width: 1189px) 100vw, 1189px\" \/>&nbsp;<\/span><\/p>\n<p>Dar-21 has set the lowest price per minute at 8000 AMD.<\/p>\n<p>Channel 5, owned by &#8220;Shark&#8221; LLC, has established the minimum amount of airtime for paid TV advertising that will be dedicated to the pre-election campaign. The TV network has allotted only six minutes of airtime for paid political advertising during the day.<\/p>\n<p>Of all the licensed companies that broadcast exclusively through network operators, the most expensive is &#8220;Skizb Media Kentron,&#8221; LLC&#8217;s First TV. They have set the price at 55 thousand drams per minute for paid political advertising.<\/p>\n<p>Radio advertising rates for political campaigns are considerably lower than those for television. Of the 12 radio companies, &#8220;Radio Van&#8221; charges the most at 4,500 drams per minute. &#8220;News Radio FM 106.5&#8221; follows with 3,500 AMD, and &#8220;Radio Jan&#8221; 3,200 AMD.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-35800 size-full\" src=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175948.png\" alt=\"\" width=\"1062\" height=\"704\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175948.png 1062w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175948-300x199.png 300w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175948-1024x679.png 1024w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-175948-768x509.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Public Radio has been assigned a minimum rate of 1300 drams by the TRC, which is currently the lowest rate compared to other radio companies.<\/span><\/p>\n<div id=\"attachment_35794\" style=\"width: 889px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35794\" class=\"wp-image-35794 size-full\" src=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/361656897_663699342450134_8874556662307971869_n.jpg\" alt=\"\" width=\"879\" height=\"871\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2023\/07\/361656897_663699342450134_8874556662307971869_n.jpg 879w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/361656897_663699342450134_8874556662307971869_n-300x297.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/361656897_663699342450134_8874556662307971869_n-150x150.jpg 150w, https:\/\/media.am\/wp-content\/uploads\/2023\/07\/361656897_663699342450134_8874556662307971869_n-768x761.jpg 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><p id=\"caption-attachment-35794\" class=\"wp-caption-text\">Image from CEC Facebook page<\/p><\/div>\n<p>The parties and party alliances participating in the Yerevan Council of Elders elections can now present their pre-election program to the <a href=\"https:\/\/res.elections.am\/images\/forGenerals\/Yerevan\/police17.09.23_18-07-2023.pdf?fbclid=IwAR0H--22e0g5LHxb9RWCP3hPidPLF4ALpaqp8fOv834m2ajE2N3Ei5FmTNA\" target=\"_blank\" rel=\"noopener\">823,559<\/a> voters of Yerevan until September 15.<\/p>\n<h3 style=\"text-align: right;\">Marianna Danielyan<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The elections for the Yerevan Council of Elders will take place on September 17, with the pre-election campaign beginning on August 23.&nbsp;&nbsp; In compliance with the law, television and radio companies have released the per-minute tariffs for paid airtime during the pre-election campaign. The Electoral Code defines the pricing mechanism as follows: For the public<a class=\"moretag\" href=\"https:\/\/media.am\/en\/newsroom\/2023\/08\/08\/35932\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":186,"featured_media":35803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-35932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-marianna-danielyan-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/35932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=35932"}],"version-history":[{"count":2,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/35932\/revisions"}],"predecessor-version":[{"id":35934,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/35932\/revisions\/35934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/35803"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=35932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=35932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=35932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}