



{"id":33719,"date":"2022-08-03T15:36:47","date_gmt":"2022-08-03T15:36:47","guid":{"rendered":"https:\/\/media.am\/?p=33719"},"modified":"2022-08-04T10:59:47","modified_gmt":"2022-08-04T10:59:47","slug":"rosa-linns-song-snap-has-taken-over-tiktok-and-international-charts","status":"publish","type":"post","link":"https:\/\/media.am\/en\/critique\/2022\/08\/03\/33719\/","title":{"rendered":"Rosa Linn&#8217;s Song &#8220;Snap&#8221; Has Taken Over TikTok And International Charts"},"content":{"rendered":"<p><strong>Months after finishing in 20th place in Eurovision while representing Armenia, 22-year-old Rosa Linn&#8217;s track Snap went viral on TikTok, entering various national charts, while the singer signed a contract with one of the most successful music labels.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When Public TV presented Rosa Linn&#8217;s song Snap on March 19, the majority of people <\/span><a href=\"https:\/\/www.facebook.com\/ArmPublicTV\/posts\/pfbid0SPucRqZ4R53oxidUvdNjHRHDY3ZBa2eo4pMSq7tMWjsnHDCDxYSKKngxzUBcefthl\"><span style=\"font-weight: 400;\">expressed<\/span><\/a><span style=\"font-weight: 400;\"> positive opinions, calling the song pleasant and lovely, but added that &#8220;it&#8217;s not for Eurovision, it won&#8217;t win.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My reaction was a little different because I was surprised and happy for Rosa, whom I had known since 2017. Moreover, we were supposed to be fellow students, but the future pop star did not want to study journalism. Apart from that, one of the first <a href=\"http:\/\/radiohay.am\/2019\/03\/23\/yergazruyc-rosa-jerm\/\">interviews<\/a> I did at Radio Hay was with Rosa. At that time, she had a band called Jerm, her stage name was Rosa Jerm, and she talked about what it means to be an indie (independent) artist living in a country that does not have a functioning music stage or market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, Rosa&#8217;s career growth unfolded before my eyes. After creating and producing her own music during her time in Tamar Kaprelyan&#8217;s intensive music program for youth, Nvak Foundation, Rosa took the biggest step in her career in 2020 and <a href=\"https:\/\/www.youtube.com\/watch?v=MCt9gfNSyg4\">released<\/a> the track KING with Kiiara.<\/span><\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-lo4_k4relmg\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-youtube-lo4_k4relmg\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Lo4_K4relMg?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"0\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Lo4_K4relMg?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" title=\"\" width=\"0\"><\/iframe><\/p><\/div>\n<\/p><\/div>\n<p>\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/media.am\\\/en\\\/critique\\\/2022\\\/08\\\/03\\\/33719\\\/#arve-youtube-lo4_k4relmg\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/Lo4_K4relMg?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Rosa&#8217;s Snap should have been at least in the top five in the rather colorless and monotonous Eurovision Song Contest 2022, but it took 20th place. And it seemed that the song would be lost and forgotten, only in the hope that the singer&#8217;s career will flourish beyond it. But Rosa and her team continued to work efficiently, keeping social platforms active, opening people&#8217;s minds, and putting Snap into their brains. It worked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main tool for branding, packaging, and promotion of the song was TikTok. I remember the first Snap clips that people created and posted on TikTok and Instagram Reels. They were mostly cute shots of hiking trips with beautiful scenery. But the song went beyond those limits because under the videos there were comments like &#8220;Can you tell me the name of the song?&#8221; People liked it and started listening to it, making their own clips and sharing them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33695\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-1024x227.jpg\" alt=\"\" width=\"1024\" height=\"227\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-1024x227.jpg 1024w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-300x66.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-768x170.jpg 768w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-1536x340.jpg 1536w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments-2048x454.jpg 2048w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/comments.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s understand when Snap&#8217;s victory campaign started and what paths it took. The Twitter account <\/span><a href=\"https:\/\/twitter.com\/esc_charts\"><span style=\"font-weight: 400;\">@esc_charts<\/span><\/a><span style=\"font-weight: 400;\"> helped in this matter, which closely follows the chart updates of every Eurovision song.<\/span><\/p>\n<h1><b>Numbers<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">The first time after Eurovision that attention was paid to the song Snap was exactly one month after the end of the competition final, on June 15, when compared to the previous thirty days, the number of streams of the song on <\/span><a href=\"https:\/\/open.spotify.com\/track\/0QPRDC97rIQB3Jh3hrVJoH?si=2a58a56d582f4fcc\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\"> increased by almost 300%. At the time, the track had been streamed to approximately 5.3 million times, with a daily stream of around 140,000. The biggest jump in streams came on June 27, when Snap became the most-streamed song of the day at this year&#8217;s Eurovision Song Contest, with around 335,000, overtaking Spain&#8217;s <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Dwyefl6itpI\"><span style=\"font-weight: 400;\">SloMo<\/span><\/a><span style=\"font-weight: 400;\"> (which had held the top spot for 40 days).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On July 13, the track entered <\/span><a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZEVXbMDoHDwVN2tF?si=2d14d31d5f744cbf\"><span style=\"font-weight: 400;\">Spotify&#8217;s Global Chart<\/span><\/a><span style=\"font-weight: 400;\"> with nearly 850,000 streams in one day, but there was still more to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">July 15 is a significant day in Rosa Linn&#8217;s career. The UK sales figures for the song were released that day It was bought 7,290 times in one week. This is already serious when a song is not only consumed on streaming platforms, which brings the artist and their team much less income than, for example, buying the song separately from iTunes or Amazon. Snap&#8217;s peak position on the British main chart is #26.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-33700\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/uk-charts.png\" alt=\"\" width=\"926\" height=\"269\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/uk-charts.png 926w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/uk-charts-300x87.png 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/uk-charts-768x223.png 768w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the same day, the song found its place in Spotify&#8217;s largest and most requested <\/span><a href=\"https:\/\/open.spotify.com\/playlist\/37i9dQZF1DXcBWIGoYBM5M?si=007efa344cca4f68\"><span style=\"font-weight: 400;\">Today&#8217;s Top Hits<\/span><\/a><span style=\"font-weight: 400;\"> playlist, where famous artists fight for each position.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33702\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/playlists-collage-1024x725.jpg\" alt=\"\" width=\"1024\" height=\"725\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/playlists-collage-1024x725.jpg 1024w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/playlists-collage-300x212.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/playlists-collage-768x543.jpg 768w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/playlists-collage.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Rosa\u2019s team captured the moment wonderfully and <\/span><a href=\"https:\/\/open.spotify.com\/album\/3CFTu4CTLeQOogO51E6ki3?si=stWUQ1t5SBqXoyO70MfsYQ\"><span style=\"font-weight: 400;\">released<\/span><\/a><span style=\"font-weight: 400;\"> several other versions of Snap (Snap Pack). In addition to the original, there were sped-up, slowed-down, acoustic versions of the song and DJ Fargo&#8217;s remix. Here we tangibly notice how TikTok is changing the music landscape, forcing artists to update their own songs. It should be noted that the sped-up version of the song, not the original, became viral first of all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">July 20 is another memorable day for Rosa Linn. Snap <\/span><a href=\"https:\/\/twitter.com\/rosalinnmusic\/status\/1549494421250605056\"><span style=\"font-weight: 400;\">entered<\/span><\/a><span style=\"font-weight: 400;\"> the Billboard Global 200 chart at number 170, placing it between AC\/DC and Taylor Swift. Rosa became the first Armenian artist to appear there. The song soon reached number 36, <\/span><a href=\"https:\/\/www.billboard.com\/charts\/billboard-global-200\/\"><span style=\"font-weight: 400;\">becoming<\/span><\/a><span style=\"font-weight: 400;\"> the biggest gainer of the week among all 200 songs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33704\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/billboard-1024x478.jpg\" alt=\"\" width=\"1024\" height=\"478\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/billboard-1024x478.jpg 1024w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/billboard-300x140.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/billboard-768x358.jpg 768w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/billboard.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While it&#8217;s hard to predict what will happen with Snap next week or until the end of August, Rosa Linn&#8217;s team is set to record a duet with a global star, so I&#8217;m more than confident that the song&#8217;s temporary stability will be broken in favor of even greater success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of now, the track&#8217;s highest position on Spotify Global is #28, and its biggest day was August 2 with 2,004,145 streams. As of August 3, the song has 51,557,018 total streams.<\/span><\/p>\n<h1><b>Geography<\/b><\/h1>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33710\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries-1024x242.jpg\" alt=\"\" width=\"1024\" height=\"242\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries-1024x242.jpg 1024w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries-300x71.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries-768x182.jpg 768w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries-1536x363.jpg 1536w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/countries.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The virality of the track was first noticed in the Netherlands and the countries of North-West Europe. From mid-July, it reached South Korea, Australia, South Africa, and then Canada, the United Arab Emirates, and Singapore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the beginning of July, the song was discovered in Latin America, which has a very important and fierce position in the world music scene. The first country on the South American continent was Panama, where the song entered Spotify, and already on July 27, it became the first song in the history of Eurovision, which began to rise in the Spotify charts of 15 Latin American countries. On the 31st of the same month, the song appeared in the charts of 27 countries on YouTube, one-third of which were Latin countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positions and countries are constantly changing, which you can follow <\/span><a href=\"https:\/\/kworb.net\/itunes\/artist\/rosalinn.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h1><b>Career Growth<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">The success of the song Snap brought Rosa Linn not only fame but also solidified her place and role in the music scene. Perhaps the biggest victory of the singer was signing a contract with Columbia Records label. This was <\/span><a href=\"https:\/\/hitsdailydouble.com\/news&amp;id=332250\"><span style=\"font-weight: 400;\">first reported<\/span><\/a><span style=\"font-weight: 400;\"> by Hits Daily Double. Beyonc\u00e9, Adele, Miley Cyrus, Pink Floyd, System of a Down, David Bowie, and <\/span><a href=\"https:\/\/www.columbiarecords.com\/artists\/\"><span style=\"font-weight: 400;\">many other<\/span><\/a><span style=\"font-weight: 400;\"> successful artists perform under Columbia. This was also the victory of the Nvak collective, led by Tamar Kaprelyan and Alex Salibyan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of May 4, Rosa&#8217;s TikTok account had 5,000 followers and 85,000 likes. Today, at the time of writing, those numbers are much higher, with over 374,000 followers and 7,300,000 likes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than 422,000 videos have used the sped-up version of Snap on TikTok, and that&#8217;s growing every second. The number of videos created on Instagram is about 316,000.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33713\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/tiktok-instagram-1024x390.jpg\" alt=\"\" width=\"1024\" height=\"390\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/tiktok-instagram-1024x390.jpg 1024w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/tiktok-instagram-300x114.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/tiktok-instagram-768x292.jpg 768w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/tiktok-instagram.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CguirtGljoF\/?igshid=YmMyMTA2M2Y=\"><span style=\"font-weight: 400;\">According to<\/span><\/a><span style=\"font-weight: 400;\"> Nvak&#8217;s Instagram post, Snap was played on radio stations in 42 countries, including the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While having some understanding of TikTok, albeit having a difficult time imagining TikTok&#8217;s mysterious algorithms and user tastes, one question arises: Was Snap&#8217;s success a matter of luck and a pleasant coincidence, or a planned marketing move? Secrets which the Snap team will definitely not reveal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It would be unfair to call success &#8220;luck,&#8221; because a large and specialized team worked on the song and its organic promotion, not to mention Rosa&#8217;s musical talent and direct communication with the audience both at concerts and on online platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you like the song or not, millions of people around the world have loved it. It would only be good to release a new song and not wait for the trend to fade away. People are waiting and demanding.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-33715\" src=\"http:\/\/media.am\/wp-content\/uploads\/2022\/08\/twitter.jpg\" alt=\"\" width=\"849\" height=\"804\" srcset=\"https:\/\/media.am\/wp-content\/uploads\/2022\/08\/twitter.jpg 849w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/twitter-300x284.jpg 300w, https:\/\/media.am\/wp-content\/uploads\/2022\/08\/twitter-768x727.jpg 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Months after finishing in 20th place in Eurovision while representing Armenia, 22-year-old Rosa Linn&#8217;s track Snap went viral on TikTok, entering various national charts, while the singer signed a contract with one of the most successful music labels. When Public TV presented Rosa Linn&#8217;s song Snap on March 19, the majority of people expressed positive<a class=\"moretag\" href=\"https:\/\/media.am\/en\/critique\/2022\/08\/03\/33719\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":33691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[16,212],"tags":[],"class_list":["post-33719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-critique","category-featured-post","author_posts-christian-ginosyan-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/33719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=33719"}],"version-history":[{"count":3,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/33719\/revisions"}],"predecessor-version":[{"id":33731,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/33719\/revisions\/33731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/33691"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=33719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=33719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=33719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}