{"id":32488,"date":"2022-04-08T08:35:15","date_gmt":"2022-04-08T08:35:15","guid":{"rendered":"https:\/\/media.am\/?p=32488"},"modified":"2022-04-24T08:55:29","modified_gmt":"2022-04-24T08:55:29","slug":"pinterest-for-news-how-to-use-it-and-why","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2022\/04\/08\/32488\/","title":{"rendered":"Pinterest For News: How To Use It And Why"},"content":{"rendered":"

When we hear the name, Pinterest, we imagine design, handicrafts, art, recipes, and things like that, but definitely not news. It turns out that our ideas about this social network, which has <\/span>more active users than Twitter<\/span><\/a> on a monthly basis, are not so true: Pinterest is actively used by the New York Times and NPR to spread their content, and specific materials, The Guardian, and others as well.<\/span>\u00a0<\/span><\/p>\n

What if, maybe, this image search platform is really a hidden source for new readers that needs more attention?<\/span>\u00a0<\/span><\/p>\n

How does Pinterest work?<\/span><\/b>\u00a0<\/span><\/p><\/blockquote>\n

Pinterest is a platform for storing and sharing images or videos with a source link. Users save their “pins,” which are images or videos, and can sort those pins into their own categories, which are called “boards.” In other words, Pinterest is a register of images found in the online domain, the biggest advantage of which is the presence of a source link. If users save, click on, or share a pin, it can bring a lot of traffic to the source site.<\/span>\u00a0<\/span><\/p>\n

Unlike Instagram or TikTok, people do not log in to Pinterest simply to view and like other people’s posts or scroll through the latest stories of their acquaintances. The content here does not even have a chronological order, which means that <\/span>posting daily news here will not achieve anything<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

According to <\/span>data<\/span><\/a> on 2021, the most relevant categories on Pinterest are:<\/span>\u00a0<\/span><\/p>\n