It’s no secret that the Armenian press gets a significant portion of its readers from Facebook. The most loyal readers from Facebook visitors are those who’ve “liked” a given news outlet’s Facebook page. <\/p>\n
Let me present figures from the Facebook pages of Armenian online news media. Of course, what’s usually compared are pages according to readers and the number of “likes”. But often because the page is not properly managed, visitors stop being visitors as such and no longer make use of the news feed. <\/p>\n
For this reason, I’ve included another figure here \u2014 to what extent the audience interacts with the page, and comments on, shares, and “likes” articles. This is the “talking about this” indicator. This figure shows the number of people “talking about this” in the last week.<\/p>\n
People “talking about this” are the engaged audience. And so, let’s organize the pages according to this indicator. What’s also interesting is the relationship between these two figures: those who “liked” the page and those who are talking about it. We can formulate this relationship as talking about this \/ likes x 100%. <\/p>\n
Based on this equation, the relationship between the two indicators for CNN is about 4%; RIA Novosti, 3.5%; and the BBC, 2.5%. In Armenia, there are many cases where this figure reaches 10% or even 20\u201325%.<\/p>\n
Tert.am<\/a> – 77,054 likes \u00b7 7,539 talking about this<\/p>\n Civilnet.am<\/a> 23,212 likes \u00b7 6,288 talking about this<\/p>\n 1in.am<\/a> – 81,212 likes \u00b7 4,632 talking about this<\/p>\n Slaq.am<\/a> – 46,291 likes \u00b7 4,443 talking about this<\/p>\n News.am<\/a> – 76,767 likes \u00b7 3,145 talking about this<\/p>\n Aysor.am<\/a> – 14,004 likes \u00b7 3,134 talking about this<\/p>\n Lragir.am<\/a> – 20,739 likes \u00b7 2,967 talking about this<\/p>\n 168.am<\/a> – 21,638 likes \u00b7 2,386 talking about this<\/p>\n Panarmenian.net<\/a> – 23,456 likes \u00b7 2,354 talking about this<\/p>\n Lurer.com<\/a> – 32,028 likes \u00b7 2,324 talking about this<\/p>\n Aravot.am<\/a> – 14,241 likes \u00b7 2,243 talking about this<\/p>\n Galatv.am<\/a> – 6,367 likes \u00b7 2,031 talking about this<\/p>\n Medialab.am<\/a> – 3,357 likes \u00b7 1,920 talking about this<\/p>\n Haynews.am<\/a> – 28,955 likes \u00b7 1,837 talking about this<\/p>\n Azatutyun.am<\/a> – 30,582 likes \u00b7 1,605 talking about this<\/p>\n Shamshyan.com<\/a> 12,688 likes \u00b7 1,021 talking about this<\/p>\n Hetq.am<\/a> – 5,036 likes \u00b7 1,015 talking about this<\/p>\n Asekose.am<\/a> – 13,377 likes \u00b7 992 talking about this <\/p>\n Times.am<\/a> – 20,986 likes \u00b7 917 talking about this<\/p>\n Newsarmenia.ru<\/a> – 12,166 likes \u00b7 760 talking about this<\/p>\n 7or.am<\/a> – 21,861 likes \u00b7 685 talking about this<\/p>\n Yerkir.am<\/a> – 6,941 likes \u00b7 673 talking about this<\/p>\n A1plus.am<\/a> – 5,544 likes \u00b7 537 talking about this<\/p>\n Mediamax.am<\/a> – 7,564 likes \u00b7 489 talking about this<\/p>\n Pastinfo.am<\/a> – 5,632 likes \u00b7 338 talking about this<\/p>\n Panorama.am<\/a> – 7,183 likes \u00b7 272 talking about this<\/p>\n Armenpress.am<\/a> – 13,560 likes \u00b7 205 talking about this<\/p>\n Hraparak.am<\/a> – 5,839 likes \u00b7 188 talking about this<\/p>\n Epress.am<\/a> – 809 likes \u00b7 48 talking about this<\/p>\n