{"id":24007,"date":"2020-09-11T10:22:38","date_gmt":"2020-09-11T10:22:38","guid":{"rendered":"https:\/\/media.am\/?p=24007"},"modified":"2020-09-11T20:29:23","modified_gmt":"2020-09-11T20:29:23","slug":"i-will-not-go-anymore-when-the-bank-becomes-inspiration-for-a-meme","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2020\/09\/11\/24007\/","title":{"rendered":"“I … will not go anymore:” When The Bank Becomes Inspiration For A Meme"},"content":{"rendered":"

On Facebook, ACBA Bank has launched an “I will not go to ACBA anymore” advertising campaign, which is not clear what it is about. For more than a week, users have been trying to guess, offering different versions, that the most probable is the launch of mobile banking.<\/span><\/p>\n

The advertising images do not have accompanying or explanatory text, there is a red sign on people’s faces, which covers their eyes, giving certain anonymity to the characters.<\/span><\/p>\n

It was this controversial red sign that people on social networks began to use to create memes using a similar structure.<\/span><\/p>\n

Creative advertising is rare in the banking system because bank “jokes” can be accepted ambiguously, even damaging the image of the organization and services.<\/span><\/p>\n

But in this case, the advertising campaign became massive, even prompting another bank to learn how to make a profit.<\/span><\/p>\n

Inecobank adds humor to the mystery: “And why are you going to the bank?”, “I haven’t been to the bank for 6 years already”, obviously advertising its mobile banking. Of course, this campaign can be further developed if it turns out that ACBA Bank’s campaign is not about online transactions at all.<\/span><\/p>\n

The advertising posters on the pages of these two banks have been commented on and distributed a lot. People get excited and create their own funny versions of “I’ll not go again.”<\/span><\/p>\n

Due to the coronavirus, almost all companies have reviewed their advertising budget, reduced it, and focused on the online platform. This is a fun, inclusive example of low-budget but more effective advertising.<\/span><\/p>\n

\u00a0In fact, advertising can unite, create, and entertain.<\/span><\/p>\n

By saying “I’m not going anymore” you’ll never know if you have a better option or not.<\/span><\/p>\n

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Gayane Asryan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

On Facebook, ACBA Bank has launched an “I will not go to ACBA anymore” advertising campaign, which is not clear what it is about. For more than a week, users have been trying to guess, offering different versions, that the most probable is the launch of mobile banking. The advertising images do not have accompanying Read the full article…<\/a><\/p>\n","protected":false},"author":3,"featured_media":23938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-24007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-gayane-asryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/24007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=24007"}],"version-history":[{"count":1,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/24007\/revisions"}],"predecessor-version":[{"id":24008,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/24007\/revisions\/24008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/23938"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=24007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=24007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=24007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}