{"id":22417,"date":"2020-06-26T10:40:54","date_gmt":"2020-06-26T10:40:54","guid":{"rendered":"https:\/\/media.am\/?p=22417"},"modified":"2020-06-29T19:35:39","modified_gmt":"2020-06-29T19:35:39","slug":"we-consider-all-websites-as-an-advertising-platform-we-are-not-interested-in-their-content","status":"publish","type":"post","link":"https:\/\/media.am\/en\/viewpoint\/2020\/06\/26\/22417\/","title":{"rendered":"“We consider all websites as an advertising platform, we are not interested in their content”"},"content":{"rendered":"

The State Commission for the Protection of Economic <\/span><\/i>Competition<\/span><\/i><\/a> (SCPEC) <\/span><\/i>is studying<\/span><\/i><\/a> the advertising market, and, of course, the media field.<\/span><\/i><\/p>\n

\u00a0SCPEC member Hayk Karapetyan says the goal is to get a complete picture, and many areas of research emerge when there is a need for collecting additional information.<\/span><\/i><\/p>\n

The SCPEC will also meet with the editors to discuss the backlash against the campaign against free speech, and that this study is generally political pressure.<\/span><\/i><\/p>\n

Hayk Karapetyan says that the reason is a misunderstanding about their work and a “clear, open discussion” during which concerns and suggestions will be heard. He wants this June 29 discussion to be effective not only for the study but for all other media companies.<\/span><\/i><\/p>\n

And he insists, “We are only interested in the activities of the editorial offices, their participation in the advertising market.”<\/span><\/i><\/p>\n

Why the need to study the advertising market? And when did you start doing it?<\/b><\/p>\n

In January 2020, our committee began to study the provision of advertising services on television, radio and digital platforms to determine the competitive situation.<\/span><\/p>\n

Up till that point, the commission had received complaints about possible competition issues for advertising.<\/span><\/p>\n

There have been studies and proceedings, but they have been partial, and there has never been a complete and concise analysis of the advertising situation in the media.<\/span><\/p>\n

The last complaint was in October 2019. No specific problem was found, but the commission unequivocally decided that it was necessary to study the entire advertising market.<\/span><\/p>\n

As a result, the commission approved the decision.<\/span><\/p>\n

And what kind of complaints were there? If you can, mention who was complaining.<\/b><\/p>\n

For example, they complain that there is a subject with a monopoly or dominant position, which, using its competitive advantage, dictates its terms.<\/span><\/p>\n

Or, there are subjects who, having an advantage in the TV advertising market, also have an advantage in digital platforms.<\/span><\/p>\n

There are many complaints that there is a specific range of entities cooperating with each other, which dictates its terms to the whole market.<\/span><\/p>\n

NGOs also did their own research and asked us to do more in-depth research.<\/span><\/p>\n

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