{"id":19596,"date":"2020-02-18T13:45:53","date_gmt":"2020-02-18T13:45:53","guid":{"rendered":"https:\/\/media.am\/?p=19596"},"modified":"2020-02-27T13:09:34","modified_gmt":"2020-02-27T13:09:34","slug":"political-ad-prices-in-charts","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2020\/02\/18\/19596\/","title":{"rendered":"Prices for Political Ads in Charts"},"content":{"rendered":"<p>Television and Radio Commission has published the prices for paid airtime reserved by TV and radio companies for referendum advocacy. The official campaign for <em>Yes <\/em>and <em>No<\/em> officially started on February 17 and will continue until April 3.<\/p>\n<p>Armenia and Shant TV companies have the highest airtime prices, one minute costing 100 thousand AMD. The Public TV company airtime costs twice as less, one minute costing just 50 thousand AMD.<\/p>\n<p>The airtime of H2 TV company costs 60.000 AMD per minute.<\/p>\n<p>As for the constitutional referendum in 2015, Armenia and Shant offered their airtime for 110 thousand AMD per minute, and Public TV \u2013 70 thousand AMD per minute.<\/p>\n<p>The Yerkir Media airtime price has been the same in both referendums \u2013 25 thousand AMD (VAT included.) Kentron, AR, Nor Hayastan TV companies offer similar prices for political ads.<\/p>\n<p>ATV airtime costs relatively higher \u2013 40 thousand AMD per minute. The 5<sup>th<\/sup> Channel offers the lowest price \u2013 6900 AMD.<\/p>\n<p><iframe id=\"datawrapper-chart-iNqkX\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Political ads in TV companies (the price per minute)\" src=\"\/\/datawrapper.dwcdn.net\/iNqkX\/1\/\" height=\"329\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar Chart\"><\/iframe><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>As compared to the paid airtime prices for the previous referendum, regional TV companies have reviewed and increased their prices during this campaign.<\/p>\n<p>Thus, Fortuna from Lori offers the highest price \u2013 about 22 thousand AMD. Geghama, Tsayg and Shant in Gyumri correspondingly offer 12 thousand, 15 thousand and 10 thousand AMD.<\/p>\n<p>Ankyun+3 offers the lowest price \u2013 1200 to 1900 AMD. Only Ankyun+3 has maintained the same price, as compared to the previous referendum. The others have increased their prices by a few thousand AMD or, in some cases, have doubled the price.<\/p>\n<p><iframe id=\"datawrapper-chart-8dapL\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Political ads in regional TV companies (the price per minute)\" src=\"\/\/datawrapper.dwcdn.net\/8dapL\/1\/\" height=\"310\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar Chart\"><\/iframe><\/p>\n<p>Radio companies have reviewed their prices as well. Radio Van and Russkoye Radio have the highest price for the campaign \u2013 4200 AMD per minute. Autoradio, Hay FM, Radio Hay, Yerevan FM, Europa Plus have similar prices.<\/p>\n<p>Only Public Radio has decreased the price from 3600 AMD to 1200 AMD. Only Shant Radio has maintained the same price. All the other companies have increased the prices.<\/p>\n<p><iframe id=\"datawrapper-chart-kDwBw\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Political ads in radio companies (the price per minute)\" src=\"\/\/datawrapper.dwcdn.net\/kDwBw\/1\/\" height=\"377\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Bar Chart\"><\/iframe><\/p>\n<p>Elections provide additional income for the media. For the past years, media.am has been analyzing the \u201cfinancial flow\u201d of political ads to the media, trying to define the most preferred platforms. A few days after the campaign, it will be clear how much income the media has generated as a result of the constitutional referendum.<\/p>\n<p style=\"text-align: right;\"><strong>Gayane Asryan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television and Radio Commission has published the prices for paid airtime reserved by TV and radio companies for referendum advocacy. The official campaign for Yes and No officially started on February 17 and will continue until April 3. Armenia and Shant TV companies have the highest airtime prices, one minute costing 100 thousand AMD. The<a class=\"moretag\" href=\"https:\/\/media.am\/en\/newsroom\/2020\/02\/18\/19596\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":188,"featured_media":19573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-19596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","author_posts-gayane-asryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/19596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/188"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=19596"}],"version-history":[{"count":5,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/19596\/revisions"}],"predecessor-version":[{"id":19740,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/19596\/revisions\/19740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/19573"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=19596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=19596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=19596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}