{"id":10622,"date":"2018-11-22T13:22:42","date_gmt":"2018-11-22T13:22:42","guid":{"rendered":"https:\/\/media.am\/the-largest-fluctuation-in-the-price-of-political-advertising-as-compared-to-2017-in-the-public\/"},"modified":"2018-11-22T13:22:42","modified_gmt":"2018-11-22T13:22:42","slug":"the-largest-fluctuation-in-the-price-of-political-advertising-as-compared-to-2017-in-the-public","status":"publish","type":"post","link":"https:\/\/media.am\/en\/newsroom\/2018\/11\/22\/10622\/","title":{"rendered":"The Largest Fluctuation In The Price Of Political Advertising As Compared To 2017 In The Public"},"content":{"rendered":"<p dir=\"ltr\">The Central Electoral Commission has <a href=\"http:\/\/tvradio.am\/resources\/menu\/\/adminzonetv\/elections\/a3043287a20019f44f81220a11f7956a.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">published<\/a> the paid airtime fees during the pre-election campaign period of the extraordinary parliamentary elections in Armenia. &nbsp;<\/p>\n<p dir=\"ltr\">The highest price is offered by Armenia and Shant TV for 100,000 AMD per minute.<\/p>\n<p dir=\"ltr\">A year ago, during the <a href=\"http:\/\/media.am\/en\/elections-2017-political-ads-prices\" target=\"_blank\" rel=\"noopener noreferrer\">2017 parliamentary elections<\/a>, the prices for paid advertising on these two TV stations were the same. Moreover, there were no limitations on the amount of paid airtime at Armenia and Shant. &nbsp;<\/p>\n<p dir=\"ltr\">Comparatively, the rates for First Channel and H2 are low, at 48,000 and 60,000 AMD respectively.<\/p>\n<p dir=\"ltr\">Public Television has begun to reconsider its rates, reducing from 80,000 to 48,000 AMD. In 2017, the price of political advertising per minute was 60,000 AMD in the public domain.<\/p>\n<p dir=\"ltr\">Advertising rates at PanArmenian Media Group\u2019s A-TV costs 40,000 AMD per minute. &nbsp;<\/p>\n<p dir=\"ltr\">Yerkir Media, Kentron, ArmNews, Ar and H3 offer rates of about 20,000 AMD.<\/p>\n<p dir=\"ltr\">Compared to 2017, the rates have been revised by H3, changing it from 50,000 to 18,000 AMD per minute, and Kentron from 24,000 to 18,000 AMD per minute.<\/p>\n<p dir=\"ltr\">The lowest price is at 21TV, at a rate of 8,000 AMD per minute.<\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"371\" scrolling=\"no\" src=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vRM4o4Y9a5IFhUsi34dnHkYeGjIAm67wcsI-rM1r87o408wRYS4xFxQkYTyMwVhpBz-VGsRK1ec72_l\/pubchart?oid=2136950809&amp;format=interactive\" width=\"600\"><\/iframe><\/p>\n<p dir=\"ltr\">Generally, paid airtime of TV companies last 10-30 minutes, in some cases there are no limitations.<\/p>\n<p dir=\"ltr\">The highest price of regional TV stations is Shant Gyumri, during the time frame of 18:00-22:00 at a price of 18,000 AMD per minute. With a price difference of only 500 AMD, Fortuna\u2019s rates are 17,500 AMD per minute. The cost of airtime on Gala is 15,000 AMD per minute.<\/p>\n<p dir=\"ltr\">There are no major price changes on the regional channels, the price fluctuation for one minute was around one or several thousand AMD.<\/p>\n<p dir=\"ltr\">As in the previous year, this year the lowest price is offered by Alaverdi\u2019s Ankyun Plus 3, at a rate of 1,000-1,400 AMD per minute, and 1,900 AMD during the evening hours.<\/p>\n<p dir=\"ltr\">The political advertisement on the radio is almost the same as in 2017, in the range of 600-2,500 AMD per minute.<\/p>\n<p dir=\"ltr\">The official start of the parliamentary election campaign is November 26. December 8 is a day of silence. The campaign will last 12 days.<\/p>\n<p class=\"rteright\" dir=\"ltr\"><strong>Gayane Asryan<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Central Electoral Commission has published the paid airtime fees during the pre-election campaign period of the extraordinary parliamentary elections in Armenia. &nbsp; The highest price is offered by Armenia and Shant TV for 100,000 AMD per minute. A year ago, during the 2017 parliamentary elections, the prices for paid advertising on these two TV<a class=\"moretag\" href=\"https:\/\/media.am\/en\/newsroom\/2018\/11\/22\/10622\/\"> Read the full article&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":10620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[37,18],"tags":[],"class_list":["post-10622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elections-2018","category-newsroom","author_posts-gayane-asryan"],"acf":[],"_links":{"self":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/10622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/comments?post=10622"}],"version-history":[{"count":0,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/posts\/10622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media\/10620"}],"wp:attachment":[{"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/media?parent=10622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/categories?post=10622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.am\/en\/wp-json\/wp\/v2\/tags?post=10622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}