For the Armenian media field, the beginning of autumn is in some ways a small New Year when we can see where we have come from and, most importantly, where we are going. Let us try to understand how the summer went by and what waits for us in the near future.
If we look at media visits and their positions compared to one other, we will see that there have been some rearrangements in the past year. Let’s use data from Similarweb.com (not ideal, but the best on the market today).
And so, this summer there were seven news outlets among the 50 most visited platforms from Armenia. The top five looks like this:
Fifty sites include the Lragir and Lurer.com. This is the overall picture.
A year ago the picture was different. Again there were seven websites in the fifty. But after many years at the forefront, BlogNews is no longer on the list. Tert.am has lost quite a number of positions; A year ago it was the 22nd. The image can be seen here. It should be reiterated that calculations in Similarweb may contain subjective data. The same BlogNews has a much larger audience with Google Analytics.
Following the dynamics of a few years allows us to say that there may be more serious rearrangements in the media in the coming months: media financing is changing, the audience for social networks is changing, as are the interests and style of the audience.
Looking at the top ten media outlets, we can clearly see that YouTube has become a separate platform.
Here’s a look at the dynamics of some of the top rating media YouTube channels by the month:
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The views expressed in the column are those of the author's and do not necessarily reflect the views of Media.am.