2015.03.30,

Critique

5 Tips on How to Use Photos Without Infringing on Copyright

author_posts/gegham-vardanyan
Gegham Vardanyan
twiterfacebook

Physicist by education, journalist by occupation

There is constant talk of the unlawful use of photos [AM] in Armenia’s media industry. Even a Facebook group was created to tackle the issue.

Take the case of photographer Edgar Barseghyan: Armenian news site News.am used one of Edgar’s photos without permission. And though the news outlet later removed the photo from the site and apologized, the photographer intends to take the matter to court if he doesn’t receive financial compensation. 

The court accepting the photographer’s lawsuit is not a sure thing. I don’t remember such a precedent in Armenia, but in Russia, the lawsuit of bloggers Ilya Varlamov, Pavel Semyonov, Yevgenya Zolotukhina, Sergei Mukhamedov, and Aleksandr Popov against Argumenty i Fakty (“Arguments and Facts”) is well known.  

It ended with the applicants’ victory [RU]: the court obliged Argumenty i Fakty to pay 20 thousand RUB (about $345 USD) for each photograph. Overall, it turned out to be more than 2 million RUB (about $34,480). 

In Armenia, newsrooms are the exception when

  • they have their own staff photographer
  • they purchase photos from photo agencies
  • they have their own database of photos
  • they avail of stocks of photos that are free to use

Without these four components, Google Image Search remains the hope of local newsrooms — strictly speaking, the first page of the search results. But even here there’s the ability to filter for photos that are free to use.

You can search according to usage rights and, maintaing usage rules, not infringe on copyright. I’m talking about Creative Commons licenses. 

google-image-search

1. Creative Commons licenses

Creative Commons licenses were created to protect copyright. There’s even a place on the site where you can easily search in various resources for work with a Creative Commons license. 

2. Images in the public domain and free to use

Usually, photos enter the public domain 70 years after the death of the author and are free to use. There is a huge archive of resources of such photos. Wikimedia Commons is among the most well-known. I often use photos from Pixabay, but the choice really is great. 

3. The ability to embed

Instagram, Twitter, Tumblr, and Flickr, from among the well-known social networking sites, allow you to embed a photo on a website, with its corresponding code and attribution, and move it without violating copyright. 

Twitter-embed

Embedding provide many opportunities for websites. Getty Images, for instance, allows you to embed its photos

For example, you can easily use this photo of Armenian President Serzh Sargsyan in China on your site and not violate the copyright of its author, Feng Li. 

4. Photos for the press

There are large companies that provide photos for use by the press; for example, Airbus. The Germanwings plane that crashed in the French Alps was an Airbus, and the company’s stock of photos could’ve come in handy.

5. Make arrangements with the author of the photo

Journalism, first of all, is about communication. A newsroom can always try to make arrangements with the author of the work by simply calling and asking for permission to use the photo.

I’m sure News.am, for example, could’ve reached an agreement with Edgar Barseghyan, if the culture of working with authors of photographs was entrenched inside the newsroom.

Gegham Vardanyan

The views expressed in the column are those of the author's and do not necessarily reflect the views of Media.am.


Add new comment

Comments by Media.am readers become public after moderation. We urge our readers not to leave anonymous comments. It’s always nice to know with whom one is speaking.

We do not publish comments that contain profanities, non-normative lexicon, personal attacks or threats. We do not publish comments that spread hate.

Leave a Reply

Your email address will not be published. Required fields are marked *